The WMG Foundation, established in 2024 by the company WMG (Wireless Media Group), has marked two years of work. The results that have been achieved, the changes to which it contributes and those on which it is working diligently, the Foundation celebrated at a ceremonial cocktail reception with representatives of the institutions with which it cooperates, partners from the business and civil sectors, members of the diplomatic corps, as well as numerous friends who enrich the work of our organization.

From the happy coincidence that only women work at the WMG Foundation, a new initiative was born – a women’s one – which was presented on this festive occasion. With the symbolic, but also literal, name “SpOna”, it is intended to connect the knowledge and experience of women, experts from various fields, with the aim of strengthening and improving the social position of women in Serbia.

”

“Two years ago, we launched the WMG Foundation with the wish to raise the social responsibility of the Wireless Media Group company to a higher, systemic level and to bring together, through a foundation with a clear mission, everything that we as a company have already been doing for years through knowledge, media, projects and partnerships. We believe that the true impact of a company is measured not only by its business results, but also by the mark it leaves on society. That is precisely why we seek to support initiatives that contribute to the self-sustainability of society in Serbia and the Western Balkans and that have long-term value for the community. We are especially pleased to be marking two years of that journey today together with the partners, associates and friends of the Foundation who are part of this story,” stated Ana Aleksić, member of the WMG board and President of the Management Board of the WMG Foundation.

Since its establishment, the WMG Foundation has been developing projects focused on topics of broader social importance through the initiatives EUpravo Zato, Prevention as a Guarantee and Empower the Young. The new women’s initiative SpOna represents a natural continuation of that mission. It has been conceived as a network of cooperation and support and is dedicated to the active and equal participation of women in all spheres of social life.

Irena Petrović, Director of the WMG Foundation, pointed out that women stand behind the success of this foundation and that SpOna arose from the need for society to recognise and make use of the full potential of gender equality, for the benefit of all.

“SpOna is a call to join forces, experiences and perspectives so that we may open up more space for cooperation, support and joint action for women in Serbia and the region. We believe that connecting knowledge and experience creates a new energy that can contribute to a stronger social influence of women. Our wish is for SpOna to become a network in which women encourage one another, learn from one another and together build a path towards a more promising society. We believe that it is precisely through initiatives such as this that we can create space for new ideas, partnerships and projects that will contribute to the development of the community and open up more opportunities for future generations of women,” stated Petrović.

Particular attention was drawn by the presentation of the special publication “SpOna”, conceived as a kind of manifesto dedicated to women’s struggle and women’s success.

“We wanted the experiences and achievements of women from different professions and with different experiences to serve as inspiration and a guide to all women who wish to develop their potential, and for each of us to leaf through it whenever encouragement and motivation are needed,” said the WMG Foundation team, who, with the aim of presenting the SpOna project, prepared a special edition featuring a large number of interviews with prominent women in the spheres of diplomacy, art, culture and business in Serbia.

A fairer, more resilient and more promising society

SpOna represents a platform for connecting and creating a strong network of women and organizations which, through joint action, set positive social changes in motion.

The project is based on five program areas, corresponding to fields in which women are represented, but still encounter challenges in achieving equal status and leadership: science, business, sport, the creative industries and diplomacy.

Balancing between career and family obligations, insufficient representation in decision-making positions, unequal access to financial resources and social stereotypes that affect the way women’s success is perceived. It is precisely through empowerment, education, mutual connection and greater visibility of women that this initiative seeks to turn these challenges into a field of joint action and support.

Our wish is for SpOna to become a link among women of different generations and experiences, but also a bridge between sectors and institutions that recognise the importance of gender equality as the foundation of sustainable development. It connects girls who are only just dreaming of their place in the world and women who are already leaders in their fields, creating a space in which their energies and ambitions intertwine for the benefit of all.

SpOna is a women’s initiative for building a community that encourages the active and equal participation of women in all spheres of society, because society progresses when women within it are equal, visible and connected.