At the third ESG Adria Summit, held in Tivat and bringing together over 700 leaders, investors and experts from around the world, the focus was on sustainability as a key value for the future of the region and the world. Among the speakers was Irena Petrović, Director of the WMG Foundation, who took part in a panel dedicated to the impact of digital transformation, social media, and artificial intelligence on the media landscape and ESG goals.

In a dynamic discussion with representatives of regional media, Irena Petrović emphasized the important role media play in shaping a sustainable future, particularly in terms of responsible reporting, the promotion of socially responsible initiatives, and raising public awareness. She also highlighted the importance of foundations as a bridge between the media and socially relevant topics and presented the work of the WMG Foundation as an example of good practice.
“Sustainable development is not just a phrase in headlines — it is the tangible impact we all make. Communication has the power to initiate change, and the media are key actors in that process,” said Irena Petrović.

On this occasion, she also stressed the importance of connecting young people and women in business with ESG goals, noting that this year’s summit had successfully created space for their voices and ideas.