EUpravo zato is an initiative aimed at better understanding and strengthening trust between Serbia, the Western Balkans, and the European Union.
This initiative emerged as a counterbalance to other geopolitical narratives, addressing the need to bridge the information gap and establish a closer connection between the citizens of the Western Balkans and European Union values.
By using accessible language and relevant content, EUpravo zato brings the European Union closer to citizens, helping them better understand EU projects and investments and their impact on standards, values, and living conditions, as well as the overall progress of the Western Balkans. This approach helps citizens recognise the key benefits of unity with the EU, such as stability, security, and economic growth.
The EUpravo zato initiative is active online across various platforms, with its portal serving as the main communication channel, reaching up to one million visitors per month. It also engages through active social media channels, providing visibility of its content to various target groups.
The EUpravo zato initiative contributes to building the self-sustainability of our society to meet European standards and global competitiveness, with additional goals:
The mission of the EUpravo zato initiative is to make the EU personally relevant to every individual; therefore:
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