Irena Petrović has gained extensive professional experience in marketing and communications by working in leading media companies. She graduated from the Faculty of Philology in Belgrade and later completed an MBA at the University of Sheffield.

During her eight years at WMG, she has held several key positions. Since 2018, she has focused on sustainability, combining her expertise in marketing and communications with a genuine commitment to positive change and innovation. While leading the marketing team in 2018, she launched the partnership platform “Sustainable Future”, which remains active today. This platform has given rise to numerous significant projects such as Plant a Tree, Reset Summit, and others.

She views her current position as an opportunity to translate her deep dedication to sustainable business practices into tangible social and environmental progress.