The second regional ESG Adria Summit, held in Tivat under the slogan “Act Now for a Sustainable Tomorrow”, gathered more than 600 participants from around the world.

Irena Petrović, Director of the WMG Foundation, participated in the panel “The Power of Media and Storytelling: Creating a Sustainability Narrative that Drives Change.” She highlighted that the media still does not dedicate enough attention to sustainability and reminded the audience that WMG was one of the first companies to recognize the importance of this issue nearly seven years ago.

Irena also presented the communication platform “EUpravo Zato” launched by the WMG Foundation, stating: “Our ultimate goal is to help Serbia and the Western Balkans become stable societies and respected partners in the fight for a sustainable Europe and a sustainable world.”